London: The Credible Reference Company to provide video testimonials for Mitel channel partners.

Mitel is a provider of unified communications technologies; it operates from over 100 locations, in over 90 countries and services customers through a network of over 1,500 value-added resellers and partners. It has chosen to extend a relationship with The Credible Reference Company (CRC) to deliver pioneering new video customer testimonies which are used to assist in the sales process. CRC will create video references for customers of authorised Mitel channel partners with Mitel allowing part funding through their Mitel PARTNERmarketing program.

The move follows the success of work created by CRC for Mitel and underlines the value video testimonials play in helping technology businesses shorten what is often a complex sales process.

Sara Hellon, Channel Marketing Manager at Mitel, said: “We have been really impressed by the new approach to customer references offered by The Credible Reference Company. Extending the programme to create video case studies with our channel partner’s means we are ourselves innovating in the way we connect with customers and prospects. The video testimonials are an excellent way to prove the value of what we do, but from the perspective of our customers, it’s the best endorsement for any product or business.”