The Chartered Institute of Marketing (CIM), the leading international body for marketing and business development, have choosen CredComms to deliver their first video marketing campaign.

CIM were looking to use video in a short, snappy and cost effective way to generate more interest in their series of short courses. 

The courses cover a range of topics including Social Media and Search, Social Media Brand Monitoring and Copywriting. CredFilms (CredComms in-house video production division), created engaging videos for each course with Course Directors presenting their 5 "top tips" for each area; these were then shared using the CredComms MediaHub video communications platform via websites, LinkedIn, facebook, blogs and email campaigns. 

Using MediaHub, CIM can measure the impact of each video; tracking exactly how many times each video is watched, which parts of each video are watched most and which area each of their email people are most interested in.

See how CIM use MediaHub to promote their top tips on social media, digital engagement and copywriting on Twitter: http://tinyurl.com/37727go